What is competitor analysis and how is it done?
Analysis of competitors (comparative testing) is a direct comparison with more successful competitors in your niche. This comparison reveals the interface drawbacks, your product advantages over competing solutions, and successful competitor practices that should be taken into account when developing a product.
In our laboratory, respondents fulfill a set of similar user tasks in different products or different product versions. We analyze the task success rate for each product / version, identify problems and successful solutions — to give recommendations for eliminating drawbacks.
The result is a report on the product comparison by usability parameters. It includes the best solutions of the products tested, a list of product drawbacks, and recommendations for eliminating the same.